The Meaning of Dreams

Stories are metaphors. From the moment they arise from the author's deepest dreams, to the second they enter the reader's mind, a story is a form of telepathic communication that conveys images, ideas, and philosophy in a way that no other medium can.

The message may become garbled. The reader may experience something other than what the author intended. And that's okay. Because the reader can only take in what she is ready to take. She can only comprehend what she is prepared for, and for what every unique moment in her individualized life experience has set her up for. She may feel completely different feelings than I've sent to her, but if she feels something that is personally meaningful to her, then the cycle of communication is complete.

Fantasy, science fiction, and horror, otherwise known as "speculative fiction", is the most ripe for conveying messages on this wavelength of metaphor. Because anything can happen, because fantastic worlds are built with rules that differ from our own, those rules can better represent the wispy, intangible form of language our subconscious minds speak: the language of symbols.

The Legends and Dreams story bundle contains eight such stories. What will pop into your subconscious when you experience a world in which entertainment conveys not only light and sound, but also touch and sensation, as it does in Tonya Macalina's Faces in the Water?


What speaks to you about a human boy capable of turning into an aquatic being of myth, like in Roslyn MacFarland's See No Sea?

What is most intriguing about a society of masked political maneuvering and courtly subterfuge as depicted in E.M. Prazeman's Masks?

Where will your mind take you when you read about a girl born with a spectral limb in Ripley Paton's Ghost Hand?

Or more down to earth, will you connect to Courtney Pierce's protagonist, who hunts for a killer and deals with her mother's death, in Stitches?

Perhaps a tale of traveling to magical realities will speak to your psyche, like Pamela Bainbridge-Cowan's The Butterfly.

If that doesn't call to your inner Jungian archetypes, there's another world you can travel to via the two characters in Crystal Doors: A steampunk world of science and magic by bestsellers Kevin J. Anderson and Rebecca Moesta.

As the author of Emerald City Dreamer, also included in the bundle, I can speak to the metaphors I hoped to convey. But perhaps you will have a different take away. I wanted to show the struggle between reason and hope, between cold logic and creativity. It is dedicated to those of us who have worked corporate day jobs, but wanted more; those of us with dreams bouncing eagerly (or scratching menacingly) just beneath the surface, struggling against reality to finally escape.

So I wrote about faeries living in the modern world, and about the two women who desperately want to kill them.

Is this a sales pitch? Yes, it is. I want you to experience the Legends and Dreams bundle because I believe in the power of books and in the majesty of the dying art of reading. Catch a dream. Experience a legend. All eight books are available in one bundle, and you can simply name your price.

What's even better is that all but one of these authors are women. And all but one book has female protagonists. #WeNeedDiverseBooks? Yes.

Legends and Dreams story bundle at WeBundle.it

Hacker Tools to Combat eBook Pirates

Much is discussed about ebook piracy, particularly in the debate about whether it is good or bad for authors and publishers. There's Chuck Wendig, Neil Gaiman, Seth Godin, my friend Michael Montoure, and others, have all weighed in with controversial opinions.

Yet a practical question remains unanswered, and it's one I took for granted because of my technical background. When it came up at the Stop Thief! Radcon panel, I realized it needs answering, in detail, in a blog post.

The question has two parts: How do you know your work is being pirated and what do you do about it?

This assumes that you have decided you do not want your work pirated. I tend to agree more with the Godins and Gaimans of the world. Piracy is exposure, and exposure is good. Most unauthorized downloads are not lost sales anyway.

But some pirate sites charge money and directly profit from your work. No matter where I stand in this debate on any given day, direct profit on the sales of my book by someone not legally authorized really raises my ire.

And during the panel, Peter Jones, who has a legal background, raised a thought-provoking point. If you do not make some effort to defend your copyright, it becomes more difficult to defend in court against piracy for profit or plagiarism. Specifically noting next to the pirate file that the author has specifically granted distribution permissions to a particular site may help cover your ass. You still need to find and communicate to the pirates to accomplish this.

So I place upon my head the Admiral Hat of Irate Pirate Hate, and will teach you sailors how to man the canons and batten the hatches.

Crow's Nest

First you need to know if someone is pirating your work. You won't be able to find everyone, since some try to hide themselves. But like anyone on the internet, the goal is to be seen, and those will show up in the search engines. If someone else can find your book for free, so can you.

So first thing is to set up a couple of Google Alerts. You should do this anyway for marketing and promotion, so you can understand who's reviewing and buzzing about your book. Google Alerts will email you anytime a new webpage contains the search criteria. Set up alerts for your author name and each title of the books you wish to protect.

If you're concerned about plagiarism, you can alert on the titles of your stories and for specific blocks of text from your story of novel. This will find anyone who has lifted your text whole cloth and is claiming it as their own.

I won't repeat the instructions on how to set up alerts, because they've already been written. You can also do manual searches if you fear Google Alerts is being lazy and not catching anything. I don't think this really happens, but I've learned a healthy mistrust of machines in general.

Thar She Blows!

Google Alerts has done its job. You wake up Monday morning and a shocking email announces your book title has been spied on a site called "UberWarezx.ru". They are not a Smashwords affiliate, and are charging $5.99 for your book. Or their customers pay a monthly fee to use their site. Or the book costs points, and the points cost money. You're hopping mad!

Now that you've spotted your pirate, what should you do?

Protect Yourself from the Clap

First, make sure your anti-virus software is up to date before you click on any of these links or visit any pirate sites. They're not always the cleanest sites. Prepare yourself to kill your browser should anything funny start to happen, like popups, downloads, new tabs, fake alerts that you've just caught a virus, etc. If anything suspicious happens, kill your browser immediately and don't go back. Then start a virus scan. And cross your fingers and pray to the gods.

Fire at the Hull

You should realize how these guys probably work. Don't imagine some gal scanning a physical copy of your book to the internet. Nor should you imagine she's heard of you and hand-picks your book for theft. 

More likely, she has written a script that scours Smashwords or Amazon looking for new titles. The script buys a copy of your book, along with all the other books, and stores them on her hard drive. The pirate has another script that places the files on the website or forum. She have the script wait until you've offered your book for free via a KDP Select promotion.

Next, realize that there are often several sites involved in the storage and linking of your ebook. UberWarzx.ru does not store the file; the website only links to it. Thousands of pirated books (and movies and songs) take up a lot more space and bandwidth than your typical web host is willing to support. 

For this purpose, there are storage companies in the business of storing large files on the internet. They are neutral entities. They don't care what the files are. They only care about how much space they take and how often they're downloaded. So they charge money either to the host of the file or to the person downloading, or both. Usually a downloader can download for free, but must wait 10 seconds or watch an ad or some other annoying trick to get mass-downloaders to pay.

Note that these storage sites actually have lots of legitimate reasons for existing, so do not get angry at them. They can actually be your friends. A great real-world example of this type of site is Megaupload, which was shut down last year by the DOJ because it was a popular distribution point for pirates. Unfortunately  it was also very popular for people storing their own legally-appropriate personal files, and those people lost important, irreplaceable, legitimate files. Imagine if you're a Dropbox user, and the government takes down your files without notice, and won't give them back.

Here's why the storage site is your friend: They don't want to be in the piracy business. They want to be neutral like Switzerland. They want to wash their hands of the mess of knowing what's in all the bits and bytes they store. They are merely the pipes and the reservoir, unconcerned about the type of fluid flowing in and out. At least until you tell them it's your water. Now they know, and chances are they want to stay above the law.

The linking site is your real enemy. The problem is that most linking sites aren't touchable. They're the honey badgers of the internet. They don't give a shit. And neither do their internet providers or their governments. In this example, UberWarezx.ru is located in Russia. (Indicated by the .ru top-level domain(TLD)). Good luck getting a Russian site to take down your work, or getting the Russian police to do anything for you. They will laugh at your letter of legalese.

So the goal is to find the providers in this chain who care. The file storage site may care. So you'll need to do a little digging to find out who that is.

Ready? Click the link to "buy" your book. Or just hover over it and you can see the link in your browser's status bar on the bottom. In this example, you notice it links to another site: BigByteBin.com. A US file storage company. Now you have your leverage. If you can get BigByteBin.com to take your file down, UberWarezx.ru will link to nothing. They can host a fake link to your book all they want.

So go to BigByteBin's main website and investigate. Some have special DMCA forms or an abuse complaint process. At the least, there should be general contact info. BigByteBin probably wants to avoid lawsuits and the Department of Justice, so their Terms of Service (TOS) should have strong language against piracy. Simply follow BigByteBin's procedures for filing a complaint. And that's usually the end of it.

Fire at the Sails

When I had piracy problems, I was lucky enough that the above process actually worked. I complained to two entities. The other was the website host, which is the internet provider that keeps the website (UberWarzx.ru) on a server. 

In my case, even though the domain was located in a country that didn't care about international intellectual property (IP) law, one of the sites associated with the pirate was hosted in a country that did. So I also contacted that host. Between the two, the content got removed.

Here are the technical details of finding a pirate site's web host and their domain provider. All you need is for one of their service providers to care about enforcing their TOS.

First, try to gather as much information about the site as you can, just by poking around the site itself. Go to the "About" page, the "Contact Us" page, and read the fine print at the bottom. Notice where the links point -- do any take you to another domain? Maybe a related domain or company is in the US or Canada or the UK or other major country that cares about IP law. If the domain is a .com, .net, .org, or other generic TLD, these are usually registered in the US and you can contact their domain registrar. They may be in violation of the registrar's TOS.

First, visit whois.net. Enter the domain name. It will tell you who the domain registrar is. You can then visit the registrar site and poke around until you find out how to lodge a complaint. 

Another pro-tip: Most legitimate service providers will accept email at abuse@theirdomain.com. So if you discover the domain is hosted at GoDaddy, you can try sending an email to abuse@godaddy.com. 

Next, lets try to contact their hosting provider. That's who runs the server that hosts the website, and again, if it's in the US (or other country that cares), you're in luck. Here are the technical details:

1. Ping the server. If you use Windows Vista or 7, click the "Start/Windows" button, and in the "Search Programs" field, type "cmd" and hit enter.
2. A black window will appear with a prompt. Type "ping <domain name>". Most likely, it will dump out "Reply from:" and a number. That number is called an IP address (no relation to IP law), and looks something like 123.45.167.1. (If this step returns an error, you can use DNS Stuff. Just enter the domain name under "Whois Lookup".)
3. That IP address is one of the servers owned by the hosting provider. Now you can find the host using the tools at ARIN.net. At the top of that page is "Search Whois". Paste or type the IP address in there. It will return information about the hosting provider.
4. In that information, there is often a point of contact for "abuse". You may have to click a link or two to find it. If there's not a specific abuse email address, there will be some other email address. Send your complaint to that address, and CC: abuse@domain.com, where domain is the same as the other email address you're sending to.

Scurvy Forums (or putting the "rum" back into forum)

Sometimes a link to your pirated book file will appear on forums. Forums tend to be more US-based and a little more "above board". These are not people trying to profit from your book. They are communities of readers who often understand, on some level, that pirating is wrong. They have reasons. Often, their readers live in countries where Amazon won't sell, or they use devices incompatible with the Kindle format, or they paid $20 for a physical copy and want ebooks as well, or are extremely poor, or they have a grudge against the publishing industry, or they are "collectors" who just like amassing thousands of files they will never actually read and wouldn't have purchased anyway. They often respect authors, and sincerely do not wish to deprive the author of gain.

Usually these forums have a legitimate path for copyright complaints. Just follow their instructions and they will gladly remove your book. Or you can post a reply in the forum itself, under the link to your book, stating your wishes. Maybe you want to leave the link up but want to declare yourself the rightful owner of copyright, directing people to your website or to a donation page. Maybe you want to request reviews in exchange for the book. As long as you're polite, the members of these forums seem to return the favor. At least in my limited experience.

BitTorrent

Nothing can help you combat content on BitTorrent. The whole point is to distribute files in ways that no one can ever stop. And since BitTorrent searches don't appear in Google, you have to specifically go looking. I have not yet found my book being torrented. I'm simply not popular enough. If you end up on Pirate Bay, take home the consolation prize: your writing is wanted. 

Be careful of using Torrent search pages like The Pirate Bay. Notice I'm not linking directly to them. That's because their advertisers often slip malware into the ads and you could quickly end up with a virus. This is not mere paranoia -- I speak from experience. Oddly, the torrent files themselves tend to be malware-free. Anyway, sometimes pirates get what they pay for.

Messages in Bottles

I talk alot about sending messages to providers and posting on forums. The content of your message is as important as anything else I've said. 

Always be professional and gracious. If you want people to respect you as a professional, then act like one. You represent your brand and must protect your reputation, even while battling pirates. Relax, calm down, don't take piracy personally, and if you do, keep your feelings out of the discussion. I've seen authors on forums acting like twits. They forget that pirates are potential customers. And guess what? Those words will show up in search engines just like everything else you say online.

Whether you're posting on a pirate forum or contacting a hosting provider, everything is business. Be firm but not angry. This is not the place for political rants about piracy or the publishing business. Go straight to the point. State the facts, state what you want, and leave it at that.

And try to include as many facts as you have, including all this data you've so painstakingly researched: All the domains, IP Addresses, links to the page that includes your pirated work, etc.

I am not a lawyer, so if you feel you need legal advice about the words you use, please contact a real lawyer. My background is working in Information Technology where various kinds of internet abuse would come to my attention and require reporting. I'm just transferring that format into my new career, and there may be legal points I'm not aware of.

That said, here are some non-lawyer-approved writing samples.

To a domain registrar, hosting, storage, or other provider:

It has come to my attention that your customer, hosted at MadPropsBookPiracy.com, is hosting a copy of my copyrighted book, "Emerald City Dreamer", without my permission. This may be in violation of your Terms of Service, and may also be violating the DMCA and US copyright law. Please investigate this matter. At a minimum, I would like my copyrighted content removed. I have included the links to the offending pages, the offending files, and the customer information as it is stated on WHOIS. Thank you for your time.

If emailing the site owner or posting to the forum, I might give it a more personal spin but keep it professional. What you say depends greatly on whether you want the content removed, or if you want it left up but with some consideration and legal caveats.

My copyrighted book, "Emerald City Dreamer" appears on your site for free download. I worked very hard to write this novel. As I wish to be compensated for my hard work, I would greatly appreciate it if you remove the link and direct your site visitors to purchase my book on Amazon. I do not wish to take legal action, but will pursue it if needed.

Or:

This is a link to my book, "Emerald City Dreamer", which I worked very hard to write. Normally, I would ask you to remove this book, as I hold the copyright. However, I understand some people, for various reasons, are unable to purchase the Kindle version, and I would like to allow this site to keep the file up for now. If you download Emerald City Dreamer, please consider leaving me an honest review on Amazon or on your blog, and tell your friends about me. If you enjoy the read, you may also donate on my page at www.lunalindsey.com.

Donation Booty

People will always find ways to read your book without paying. If they're not pirating it, they're reading it on loan from friends or the library. Or they're buying books used, like I've done most of my life. While used bookstores have seen a lot of money from me, sadly my favorite authors never see royalties from it.

As the internet changes how we distribute and compensate for content, donations become a viable channel for giving money to your content providers. Consider including a donation button on your blog for anyone who feels like giving you money. You can ask those who pirate your book, or like your blog, or who borrowed or bought your book used, to send you a dollar or two, no questions asked.

Headed to Harbor

No matter where you stand on piracy, landlubber, you should now be better equipped. So splice the mainbrace and fair winds to ye!

2012 Accomplishments - 2013 Goals

It's time to sit back and look at my writerly accomplishments from 2012. I set no written goals in 2012; nevertheless I broke new ground in my career. Some were planned while most others were complete surprises.

• Released Emerald City Dreamer on kindle.
• My first paid story was published at Journal of Unlikely Entomology: Let the Bugs Work Themselves Out
• I wrote several blog posts that continue to be popular, including Defcon 20: Coming of Age and Gender Politics on Game Night.
• I performed three public readings, one at Wayward Coffeehouse with Michael Montoure (to a packed audience), one at Defcon, and one at a Redmond Roaring Writers event.
• I recorded a reading of Right After Feeding Time.
• I sold a story (Beyond Earth's Summer Soul) and an essay to Penumbra for their Rising Talent section (published in 2013).
• Wrote and mostly finished first-round edits to Emerald City Iron.
• Did major edits to Emerald City Hunter (before shelving it for later)
• Wrote and submitted a handful of short stories, including Where the Eye Lacks Message for the Defcon short story contest.

It's good to put it down in one place - at the time it didn't seem like I was accomplishing this much.

My goals for 2013:

• Release Emerald City Iron on kindle.
• Release Emerald City Dreamer in print.
• Complete the first draft of the next Dreams by Streetlight novel.
• Begin a completely new project - A novel or novella set in a new world - probably my kombucha-inspired story I've been dying to get to.
• Sell two more short stories.
• Stretch goal, to publish a short story in a pro-paying market.
• Perform 3-5 readings.
• Be a panelist at a con.

Notice there aren't any marketing and sales goals - I take those as "givens" as part of releasing a new novel. I'd rather focus on producing than be distracted by written marketing goals.

If 2013 is anything like last year, I fully expect more surprises. 

Shelving Emerald City Hunter, Starting Novellas

Indie writing is a great experiment. The old formulas are being remixed in new electronic test tubes. The new media and models of distribution via ebook are changing reader habits, which are changing the industry.

As a new writer, I have taken lots of risks. My horror novella, Make Willing the Prey became the prequel to my urban fantasy novel, Emerald City Dreamer. This is the sort of shenanigan that is simply not done in the publishing world, and there are good reasons for that. I was aware of the risks when I made that choice. Hey, I've got a long life. Might as well waste it in style.

According to tradition, the next step is to write a trilogy or series matching the pace and format of Emerald City Dreamer. And that was my plan, the plan I've spent the last few months (okay, year) following. I have a draft of Dreams by Streetlight Book 2, Emerald City Hunter, and have invested many, many hours in editing it.

Plans change.

Emerald City Hunter, as written, takes place eighteen months after Emerald City Dreamer. A lot has happened in that time, and the characters begin ECH after huge changes. Changes I haven't written about. Changes I gloss over and sum up. As with ECD, it follows four point-of-view characters with a complex interweaving plots.

Frankly, it tries to do too much.

Too many stories in my Dreams by Streetlight world demand to be told, and sometimes I try to tell them all in a single project. Emerald City Hunter can't tell all of them.

This is a difficult decision, because it is a huge risk. Writing and publishing is a slow occupation, and I will not see the results of my decisions for years to come. Yet here it is: I will pause Emerald City Hunter. Instead, I will write a few novellas that take place during that eighteen month gap. They will be single-POV with simple plots told across 10-15 scenes.

There will probably be three novellas.

The first will be an adventure plot, featuring Sandy, doing what she does best: Fighting the fae. She will have a single antagonist, and will work closely with her friends and allies to that end. She will also begin her healing process. My working title is, Emerald City Iron.

Jett may need a novella all to herself, since she has grand designs that need to be begun properly. And the third will be another monster hunting story, either from Jina or Sandy's POV.

Novellas are an order of magnitude simpler, which I hope will speed up the release cycle, and let me do tiny projects (like short stories) in between. It also gives me space to really focus on the characters that you've come to love, rather than speeding past them like I tend to do in the fast-paced novels. I can cover a few of the background story elements I tried to cram into Emerald City Hunter, to make room for everything else.

Most importantly, I think this may bring back some of the "fun" to my writing process. Sandy needs a couple of monster-hunting romps, don't you think?

New Cover for Make Willing the Prey

Make Willing the Prey had an old cover, and while it was good enough, I wanted something updated and in-line with my Dreams by Streetlight series.  In other words, it needed to match Emerald City Dreamer.  But since this is a prequel, and a bit more scary than Urban Fantasy is supposed to be, I also wanted it to say, "Horror".  Hopefully I've pulled that off here.

I used stock photos that I paid a few bucks for over at pixmac.com.  I used the Gimp for the background art, and Inkscape for the layout.  Inkscape worked out much better in almost every way than my last tool, Scribus. Overall, the project took around six hours, and an extremely low level of skill.

I will be uploading it tonight, so the book should be refreshed tomorrow.

Here is the old cover, since I can't throw anything away:

Emerald City Dreamer Launched!

Today am pleased to announce the release of my first full-length novel, Emerald City Dreamer, on Amazon Kindle.  I am twice as pleased that the timing, by chance, brought it up right after midnight on St. Patrick's Day.  I love synchronicities, and the past 24 hours has shown me several.  Every new epoch of my life is peppered with synchronicistic events, and the fact that St. Patrick's Day is America's celebration of the Emerald Isle is a nice twist. While my novel contains no leprechauns, there are korrigans, lutins, and one Irish-Japanese elf.

Emerald City Dreamer will show you the world of the fae from the perspective of both faerie hunters and faeries alike, revealing the conflict between iron vs. rain, science vs. art, facts vs. imagination, and the potential of dreams vs. unforgiving facts of cold-hard reality.

The main character, Jina, is a rock star, who exudes dream-energy, or toradh, that the faeries crave.  Little do they know she is also hell-bent on destroying them.

Emerald City Dreamer is Book One in a series, Dreams by Streetlight.  My novella, Make Willing the Prey, is a prequel, Book Zero, which covers Sandy and Jina's traumatic backstory.  It doesn't really matter which order you read them in, although the writing in ECD is better.  I wrote ECD intending it to be read first, so if you're not sure, start there.

(Note, Make Willing the Prey leans a little closer to the horror genre than urban fantasy -- i.e. it is scary.)

Emerald City Dreamer is available on KDP Select aka Amazon Lending Library, which means if you have Amazon Prime, you can read it for free.  I also have tentative plans for a print version in the near-future.  Also, if you're new to the ebook "thing", you can download Kindle software to just about any device - including smart phones and PCs.  My favorite Kindle platform is my Android phone.

It was over a year and a half when I first began my notes and outline on this project.  What a long journey.  This week I've worked every waking moment to get it out on time.  Last night I shed tears of joy and sat stunned in disbelief as I finally clicked the "Done" button on Kindle Desktop Publishing.

For all the people who helped and supported me, I wrote a long list of acknowledgements in the back pages of the novel.  I'd like to again thank my family, the Cloud City Wordslingers, my beta readers, and of course my readers.  No gratitude is ever enough, although I guess there's such a thing as "annoyingly too much".  :)

What will I do to celebrate this accomplishment?  I will force myself to stop working, just for today, and take a much-needed sanity break.  I plan to play RoboTek HD on my newly inherited iPad (I told you there were synchronicities) for the rest of the day.

Please enjoy reading my book.  If you like it, please tell your friends.  And feel free to review me on Amazon, Good Reads, your blog, and anywhere else.

Final Cover... (or IS it?)

This is what I went with.  I had a number of people offer feedback, and my friend Michael Montoure even did his own fantastic design, which I borrowed some ideas from.  I took all of your advice, except one good suggestion from two people, relating to the title, which would have been too time-consuming to implement with the tools I used.

Everything is uploaded to Amazon and pending publication.  Look forward to an announcement tomorrow.  It's a perfect synchronicity -- tomorrow is St. Patrick's Day, and my book is about faeries!  How's that for lucky charms?

The Role of Agents in the Post-Publishing World

This subject has come up a couple of times this week in various blogs.  Scott Nicholson calls agents Unnecessary Evils in Self-Publishing Agents: Unnecessary Evils, and Debbi Mack says she can do everything any e-stributor might do in The 15 Percent Solution.

In some ways, I agree with both.  Services provided by traditional agents are now something of a rip-off, especially if you're a well-rounded person with an eye for design and the ability to make contacts and do business.  Agents have an upper-hand, and this gives the profession a reputation of haughtiness.  They're not any kind of solution because they're part of the problem that we're fleeing, right?  So who needs 'em?

But I do see a role for something.  Let's face it -- not all writers are comfortable with certain aspects of the business-side of writing.  Moreover, even those of us who are comfortable with it, may eventually find some of those detailed tasks distracting... in other words, it may end up being more profitable to shell out 15% so we can focus on doing what we do better -- writing.

We may not call them agents -- though I think there's nothing wrong with using this term.  (As Debbi points out, an agent is “one who is authorized to act for or in place of another; a representative.”)  In this sense, agent is the perfect word.  He may not be trying to sell your book to an editor any longer, and instead may himself be editing your book, hiring a proof-reader, lining up a cover artist, and writing marketing blurbs for Amazon and Smashwords, but these are still representational activities.  To help eliminate confusion, let's call this new breed "indie agents".

Whatever it's called, there is a niche -- something writers will be willing to pay for, and people willing to do the work -- so it will be filled by someone. 

As a self-publishing indie author, I've made a list of activities I might personally find valuable enough to pay 10-20% of my earnings for.  This list is not all-inclusive.  There are many activities I haven't thought of, that other authors need help with, and those would be added to such a list of services.

• Career guidance - Keep a general eye on the markets and offer advice on things like trends in genres, which books to push and which to let go for a while, movements in pricing, trends in marketing, etc.
• Help with marketing, or at least marketing advice - For example, she could submit things to review blogs, or even just tell me which review blogs are worth the time. An agent may even have connections that could accelerate marketing efforts or lend me credibility.
• Editing and proofing. That's right. I've read that many agents are doing editing now instead of editors anyway. If they don't do it themselves, they could farm it out.
• Lining up cover artists, designers, formatters, copywriters for the blurbs, etc.  Negotiating the contracts.
• Handling the business and legal side. Someone to fill the role of "Talk to my agent".  Looking over any miscellaneous contracts to make sure they're legit.
• Eventually some of us indies are going to reach the level of Neil Gaiman, and have speaking engagements all over the world. You're going to need an agent for that. Likewise for film deals, etc.
• Support - Some agents fill the role of emotional support and encouragement. Given the drastic ups and downs of this job, this is helpful for some of us. Where are you going to find an on-demand therapist or life coach (besides in a spouse)? But some agents fill this role for authors.

In a way, you're getting two services for cheaper than the price of one: Editor and Agent.  Instead of costing you 80%+15%, it costs you 30% (Amazon's cut)+15%+misc direct fees for outside services.  Let's do a little thought experiment with some rough math, and see where it leads.

It's common knowledge that the more novels you have available, the more you sell.  (That's the topic of another blog post.)  If you spend all your time marketing your one book, and never write books two, three, and four, you're not spending your time efficiently.  The same would go for the other distracting activities I've listed above.

Let's say I currently have three books for sale on Amazon for $2.99 each.  I sell 100 copies a month, and spend 40% of my time on the "business" side: marketing, studying the markets, lining up services, formatting my own work, and so on.  Let's say I also spend more time editing my own work than I should, when after a while I just can't see past my own mistakes.  And I have a bad eye for art, so I pick a poor cover designer, and can't explain to them what I want.  I'm making about $200/month, and am making slow progress on my next novel.

Now let's say I get an indie agent and agree to pay 15% for them to do the distracting things.  For now, I pay them $30/month, but the more money I make the higher that number will go.  But that's a good thing, right?  Because if the indie agent is helping me make more, then it's a fair deal, right?

Now I still have to spend some time doing the business side.  I need to approve cover art, integrate the suggested edits and proofs, make decisions about any movie deals (ha!), and so on.  But now I have an adviser, who is keeping up on the industry, who is doing the most boring aspects, and giving good advice about what I should do.  Now I only spend 10% of my hours on the tedium, and have twelve extra hours per week to write.  Not only that, but the quality of that time is improved -- I don't know about you, but for me, the little distractions get my mind off my story and depleate my energy beyond just the house consumed.

That means my next novel comes out sooner.  Not only that, but my agent, who can focus on this kind of thing, is doing a great job writing blurbs, which is helping my existing three novels to sell faster.  And she got me a couple of interviews on blogs, and a few extra reviews, and now momentum is starting to pick up.  Not only that, but she knows a really great editor who fits my style of writing, who has suggested lots of great changes on my new novel, which makes me a better writer.

Now it's a year later, novel four is released, and I'm selling 500 copies a month.  That's $1000 -- $800 more than I made before.  The agent gets $150, but so what?  Even then, it's $650 more than I made, plus I'm that much father ahead for when book five comes out.

I'm not completely sure I'd make this wager.  But it is compelling.  And I happen to have a good eye for art and can make business deals when I need to.  I know how to do the marketing, and know where to look for trends in the industry, etc.  I can do it, I just don't want to.

But I do know for sure there are a lot of great writers who want nothing to do with the business side.  Ever.  They're not good at it, and they never will be.  They couldn't tell a good cover from a stain on the floor, and can't read the first line of a Terms of Service contract without bursting into tears. 

For that reason alone, I am confident that this role is going to exist, and plenty of writers will be willing to pay for it.

Going Indie

It's 1994.  I've finally gotten over my prudish attitude towards music, and I start listening to pop.  Move to 1996. I'm a little late to the party, but my ears can now tolerate rock.  And I'm falling in love with alternative.  The top 40 charts, ironically, are being taken over by indie music, or at least music that has been made to sound as indie as possible.  1997, MTV plays a video by Reel Big Fish called "Sell Out" that openly mocks the music industry, which can no longer survive without giving at least a slight nod to the cultural ideas of the counter-culture that hates it so much.

Then the MP3 revolution hit.  Big business responded with lawsuits.  Finally, when that strategy failed, they decided to actually sell digital music, and they are now making more money that ever before -- not via CD sales, which have dropped to almost nothing, but through digital music.

Indie music has never been healthier.  Artists now have power to negotiate better contracts because bands have alternatives to "selling out".  Music is less expensive to record, distribute, and market.  A really good artist with a firm niche can rise to the top without the help of a record executive.

Flash forward a little more, and watch the same process happen, but in reverse, to the publishing industry.  For a number of reasons, piracy is not as big of an issue when it comes to books.  For one thing, the industry offered legitimate ebook formats early on.  In fact they essentially drove the demand by being the first to invent them in the first place.  Kindle is no Napster; it was designed by big business for the specific purpose of selling books legitimately to as many people as possible.

Ebooks began as the legitimate child of the publishing industry, and with this legitimacy, ebooks are rapidly gaining market share over paper books.

Let me introduce the bastard stepchild of self-publishing.  Once, this form of publishing was known disparagingly as "Vanity Press".  Now it is finally getting adopted and gaining a legitimacy of its own.

One problem with self-publishing in the past is that it was very expensive.  An author had to front the project with a few thousand dollars for a print run of 500-1000 books.  That is no longer a problem.

The next problem was slush.  Vanity press books had a reputation of being crap.  They were for authors who had been rightfully rejected for publication because they were bad and the author was desparate and vain enough to front the money to publish them unedited.  Sure, plenty of good books were rejected, too, but self-published crap tarnished the reputation of the whole lot.  So typically they sat in cardboard boxes molding in the garage.

Publishers still provide a valued service, though some would argue they do so poorly.  A publisher says, "Hey! Ignore the slush pile.  This is the book worth reading."  Technology will hopefully solve this problem as well.  Collaborative filtering (aka customer ratings and reviews), blogs, and review sites help the cream rise to the top.

Over time I suspect we will be seeing additional mechanisms to improve indie quality.  Based on a recent survey I received, Amazon is looking into providing more author services, including low-cost proofing and editing.

A lot of us don't trust publisher opinion anyway.  Because these days, books are rejected on all kinds of grounds -- maybe the writing sucks, but more likely, business is poor for the publisher.  Or they're not taking on any new authors.  Or the genre is wrong.  Or the book is too extreme, or doesn't quite fit any genres.  I've heard so many stories of rejection letters that stated, "I liked the book, but... you're not already famous".  I also recently heard a story about an African-American author whose characters were white, but upon discovering her skin color, the publisher categorized her book under AA Fiction, where it didn't get as much visibility.

On the other side of this coin, I've read traditionally published and edited books (some of them bestsellers) that are poorly written, poorly plotted, poorly proofread, or all of the above.  Some of these have inspired me to keep writing -- if he or she can be published, then so can I!

I'm hoping I'm right, that we will see a rise of excellent, well-written, and extremely popular indie books -- that being indie itself will be a selling point to drive business, just the way it has been in the music and movie industries.

This post is part of a blog carnival. To find the other posts in this carnival, go here.

Make Willing the Prey

It's published!



Faeries: Cute, sparkly, magical and serene. Only one of these is true; They're magical. Save the rest for vampires. If you attract the attention of a faerie, you might wish all they wanted is your blood.

Sandy Windham is a lonely history major piled up to her elbows in books, facts, and the names of dead kings. Old wars and dynastic successions mean more to her than finding love. She's the least likely person to ever believe in faeries, and she especially wouldn't want to marry one. That's why she's caught the eye of Haun, a wicked faerie who's been put to an interesting challenge: Get a banal girl to marry him.

At first Sandy is delighted to receive so many luxurious gifts from a secret admirer. All she has to do is play his silly little games. It's flattering and fun, and she hopes to one day meet this mysterious romantic.

But before long the seduction turns chilling and Sandy wants the game to stop. By then it's too late. She and her friend Jina are ensnared in a web of illusions they may never be able to escape.

Once upon a time, fairytales were scary. Now they are again. Make Willing the Prey is a dark urban fantasy and horror novella that will startle you into believing in faeries.

Excerpt:

A draft fluttered the book open. It sped through some pages, while on others it slowed, as though it were looking for a specific paragraph.

The pages stopped moving near the center of the book. Sandy leaned in to read the page, looking for some kind of meaning or reason. Before she could see a single word, the center of the book began filling with red. Not wax this time. Blood.

The blood seeped upward from the center, absorbing into the white paper and crisp black words.

"What, did you get a little bored you sick f***?" Sandy shouted at the ceiling. "Decided it's time to play again?"

There was no answer. Instead, the edge of the pages, untouched by blood, began to rot. They crumbled with age, as though the book were bio-degrading before her eyes. The blood-soaked portion remained unchanged.

Yet the blood continued to flow. It now pushed away brittle bits of paper. Dirtied and thickened with dust, it oozed gently onto the floor.

"We've done something wrong," Lewis whispered.

Sandy smelled something dead. An acrid, nose biting smell. She looked up and around, sniffing, trying to find its direction. Jina had moved to her side, firelight shining on her face.

Sandy looked back at the book and Jina screamed. The body of a green salamander twisted back and forth as it walked off the edge of the cloth binding. Tiny footprints of blood trailed behind it.

"Let's go. Now." Lewis pulled Jina towards the door. Sandy followed close behind.

Faerie Tales

Make Willing the Prey is still not quite out. I hit refresh on my Amazon DTP bookshelf every hour or two, but that's not making it go any faster. :)

I'm really excited about this story. It's the longest thing I've ever completed. The characters are great. The pacing and plot turned out much better than I expected before the rewrite. The genre is booming right now (dark urban fantasy -- thanks Twilight!) I'm tackling an oft-ignored supernatural race: faeries. I'm returning them to their folklore roots (dark, not-so-nice, alien morality) in a modern setting.

Given the state of the story before the re-write, I'm really pleased with how it went. It's amazing what your characters will do for you if you development well enough and give them free reign now and then. I'm a firm believer in the philosophy that your best stories write themselves.

The world of Make Willing the Prey is very interesting, and I'm going to continue. There is a series here, but I'm not necessarily thinking of a direct series. I'm thinking of stories where the same characters weave in and out, and sometimes interact, but it will be much less of a "trilogy" and more of a universe.

This is one of those times where I must balance "art" with "money". Traditional trilogies are done so often because they sell books. People who like Make Willing the Prey will want to know if [spoiler redacted] ever ends up [spoiler redacted]. Or how [spoiler redacted] ever [spoiler redacted]. So they will buy my next book to find out. But if I don't use those exact same characters and follow up on those exact questions -- if instead I follow those characters separately through separate stories so they can grow and develop and then follow up on their goals two books later -- readers may be disappointed.

These are the sorts of things I think about when weighing my next project.

There's also a new character that's driving to get out. I'm really curious about her. I suspect she will be a main character in my next project, but I don't know anything about her, or if she even knows any of the characters in Make Willing the Prey.

I'm also looking for a name for this faerie world I'm building. I had an idea few weeks ago, but it's gotten one thumbs down so far. I want something that reflects the dichotomy of my universe -- Dark, gritty, not-always-pleasant, often creepy on the one hand. But also magical, capable of goodness, love, light, art, and beauty.

My idea was "Undying Dreams". What do you think?

Too busy to blog?

The life of a full time writer is apparently a very busy one. I've been so busy with editing and marketing that I haven't had time to blog. :)

I've been studying all the methods for self-publishing ebooks. I really want to avoid spamming, but also somehow need to build momentum. This is the quandary all indie authors face.

Today I'm going to a writer's group for self-publishers. I've also found a few possible workshop-style writer's groups, so I can critique and be critiqued. This will be especially important as I write entirely new pieces. For now, I've just been editing stories that have already been through a workshop in one way or another.

My horror novella is coming along quite well. I'm pleased with how I've revitalized the plot. It was a lot of work, but I think it was worth it. I should finish the finale scenes today (barring interruption) and then the second draft will be done! I'm sure it will need one more round of minor edits, a review from the family, and then another round of major edits, then to Amazon it goes!

Last week I posted about how I'd published one of my stories, but I don't think I included any links. Which is folly. This week I improved the description and lowered the price to $.99. Just 99 cents! Well, it's short, and it's my first story, so y'all get a discount:

Guardian at the Gate

Van (aka Zornon the Devastator) has helped to create a new world within a world. But his most recent code patch has caused a bit of havok, unlocking a puzzle that isn't just a game. Pretend fantasy becomes real, and Van's friends must strike a bargain with the Guardian at the Gate .

Guardian at the Gate is a lighthearted novelette available on Kindle books for only 99 cents.

Oh, and I almost forgot! I made my first sale this week too! I've sold two copies. That's a grand total of $.70 gross profit! I'm on my way now for sure. ;)

First Story Published

Last week I riffled through my old stories and selected some for editing. My ideal target length for a work will be novella -- 15000-40000 words. In the meantime, I selected a novelette (9500 words) and edited it. I threw together a cover using a public domain photo, Gimp (an open source graphics editor), and Amazon CreateSpace's cover art generator.

Working with CreateSpace gave me a view into the world of on-demand print, which I may venture into. For now, their cover art generator is really useful. I figure a "cover" is important. It should be eye-catching and attractive. It should help to both sell the writing and quickly help readers identify it in their library.

The story I chose is called "Guardian at the Gate". I wrote it 12 years ago in response to an assignment from Roundtable writer's group, which was to write a story with the title: Guardian at the Gate.

I set the story in my cyberpunk universe that I'd been working on for a novel. As I recall, I free wrote it. Surprisingly, my technology concepts were not outdated at all. The story only required a few terminology and slang updates to bring it into the modern world.

After giving it a facelift and bringing it into the 21st century, I passed out copies to my family. The story had already been critiqued by Roundtable, so I figured one more pass should get make it presentable. My family did a great job of unflinchingly marking it up and making it a better story.

I finished the last edit today. At first, the editing process went really slowly, but I think I'm starting to get the hang of it again. It's hard to get started again after all these years!

After all the edits, the cover, and copywriting a story description, I uploaded it to Amazon. Amazon has informed me they have 48 hours to review it to make sure it isn't complete crap. Then I'll have J download it on her Kindle to make sure it displays well.

The story is only $1.19.

My next project is a horror novella about a ghost and a vampire. It's pretty bad in places, but hopefully I can rework it. It's not as poorly written as Twilight, so that's a plus. :) And the rules of the world I created are interesting.

I also have some short stories I will probably publish as collections, since they are much shorter than Guardian at the Gate.

Eventually I will write something new, but the act of doing so is a bit scary. The flow just doesn't come as easily as it did 12 years ago. For now, I'm playing with some ideas in my head. One day soon I will manage to regurgitate them onto paper.

I'm also looking for a local writer's group. It will be necessary for motivation, support, and skill-honing.